Monday, May 25, 2020
Marketing Analysis Lululemon Manufacturers And Sells...
Introduction lululemon manufacturers and sells high quality running, yoga and training apparel. Lululemon was founded in 1998 and as of 2016 has 354 stores worldwide.Lululemon designs high end leggings that are lightweight and made to maximise comfort.They provide a wide range of colours , styles, materials and feels, to suit every individual.Different to other brands, they base their tights off feel and sensation to give the buyer a customized product. Leggings and all other products are sold exclusively in Lululemon stores only. The brand receives low cost free publicity through its brand ambassador program , which makes the brand visible throughout the community. Target Market Lululemon products are geared towards â€Å"sophisticated and†¦show more content†¦All of these things are telling you how you’re interacting with the world. For us, understanding sensation is really about understanding how your body is moving and what you make that mean†.The sensations include ;Held-in sensation , hugged sensation , naked sensation, reakaxed sensation , tight sensation. These sensations depend on the fabric used . Overall lululemon are providing a eccentric experience when a consumer is wearing their tights. The exact raw materials lululemon use to make their leggings is keep under strict confidentiality but the main fabric used is often released as it is a point of difference from other brands. The unique sensations the leggings provide all depends on the fabrics used. Lululemon employs designers that are designated to advancing fabric technology used in the creation of their leggings. These fabrics are Luon,luxtreme,swift, nulu,silverescent and nulux but no one knows how these fabrics are created or what other materials are used to prevent rival companies being able to created sensation fitted tights because it would eliminate the originality of their leggings.By employing these ingenious designers , it is an extra cost to lululemon so this also impacts the final high price the final product has. Lululemon s main competition are Nike and under armour they provide similar products that are of mid -high quality but do not include the unique fabrics lululemon produces but are well known established andShow MoreRelatedLululemon Business Strategy2016 Words  | 9 Pagesï » ¿ Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf, skate, and snowboarding business, he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics, he began a movement in yoga clothing where he relied on feedback fromRead MoreLululemon Athletica Inc.: Annual Report44040 Words  | 177 Pages1934| For the fiscal year ended January 29, 2012 OR   ¨ |TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934| For the transition period from             to            Commission file number 001-33608   lululemon athletica inc. (Exact name of registrant as specified in its charter)  ||| Delaware| |20-3842867| (State or other jurisdiction of incorporation or organization)| |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver
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